Bullshitification comes before Enshitification

B.S. before E-S.

Cambridge Analytica, the Russian IRA, international corporate / private business advertisers - they fill the audience with Bullshit, Mass Man, then comes the owners of technology companies realizing that Bullshit sells, then some of the audience notices it - declaring it enshitification.

First comes audience, then comes bullshit exploiters, then comes tragedy of the commons: shit show, enshitificaiton realization. The ralization that it isn't a short-term fad but a long-term craving of the audience.